1936 Original Casquette - Miroir Du magasin Monde

1936 Original Cappiello - Miroir Du Monde

1936 Original French Art Deco Mini Poster, Leonetto Cappiello

Size: 10.5 x 14.5 inches


This poster was created to illustrate the front cover of the magazine "Miroirdu Monde" (Worlds Mirror). This classic image in Cappiellos distinctiveArt Deco style depicts a blond-haired woman with horns or trumpets coming outof her hair. Floating in front of her is a Greek god, holding a caduceus, thetraditional staff carried by Hermes. The headline roughly translates to"Current Advertising Goddess: On Which Business Relies" for thisnumber that was entirely dedicated to the state of advertising.

This poster is linen-backed and in excellent condition.

About the Artist: Cappiello is considered to be one of the greatest posteristsof his age.

Born and raised in Livorno, Italy, Cappielloknew at a young age that he would be an artist. In his youth, Cappiello drewcaricatures and sketches, which proved he had a natural talent and an ambitionthat would eventually lead him to Paris in pursuit of his dream.

Encouraged by his brother, who was living in Paris at the time, Cappielloendeavored to sell his caricatures to magazines that would pay and support hisart. He was so ambitious that he even approached Giacomo Puccini, the composerto ask if he could sketch him. He was successful and managed to submit theimages to “Le Rire magazine”. Soon after, Cappiello became a sought-aftercartoonist and caricaturist.

Cappiellos portraits and posters were playful and unique, a quality that bredhis success. His illustrations were clean and simple, crossing the boundariesfrom Belle Epoque through to Art Nouveau to the more modernist approach of ArtDeco while still combining styles from previous eras.